Geo-Targeting is the most effective way of targeting advertising to potential leads, and is a specification of every campaign.

As with any other advertising medium the key is, understanding your audience and their unique habits. Each Geo-Targeting option has advantages and disadvantages, depending on the client’s business as well as their location. The advertiser competition as well as the habits of users in a particular area can affect the effectiveness of a campaign. Users search differently and have different perceptions about how far is too far to drive for services, depending on their geographical location. Since the ads in a Geo-Targeted campaign will only appear to users who are located in the specified area, understanding your audience plays a key role in determining which campaign will work best for an individual client. All campaigns are Geo-Targeted, but the type of targeting is what really defines the kind of campaign you have.

Geo-Targeting Options:

• Countries/ Territories – any and all with access to the Internet.

• States – any and all of the states within the United States of America

• Regions – Designated Market Areas (DMA) within a limited number of countries.

• Cities – any and all cities of any population size within a limited number of countries.

• Customized (Multi-Point) – based on a list of coordinates to define a non-circular area.

• Customized (Radius) – based on a specific distance from the location you choose.

Google offers all of the above geo-targeting options. Yahoo provides the same set of options that Google does with the exception of Custom.

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