There are a several kinds of keywords that are important to a well-rounded PPC account. Geo-Qualified keywords are one of the many types of keywords that is often vital to the success of a campaign.

Geo-Qualified keywords are keywords that have a localization attached to the root keyword. These keywords can have any kind of location identification attached (i.e. countries, states, counties, cities, zip codes, neighborhoods etc.). Geo-Qualified keywords can have the location as a prefix, suffix or anywhere else in the keyword phrase.

Geo-Qualifications:

• State (Colorado) – These keywords have a higher search volume than the majority of other keywords mentioned below.

• State Abbreviations (CO) – These also have a high search volume but, there are a few situations in which these kinds of keywords can be troublesome. For instance, Oregon’s abbreviation is ‘OR’ and Maryland’s is ‘MD’. The reason for using geo-qualified keywords is to target in on users who are using these kinds of keywords to identify a search for services in a specific location.

• Cities (Denver) – These kinds of keywords are the most common localization users employ when looking for local services.

• Neighborhoods (Capital Hill) – This kind of localization is only appropriate for large cities, were residents identify with a particular area within the city. This is the most targeted kind of keyword in large cities. When a user is searching for ‘neighborhood dentists’, they are looking for dentists that are only a short car ride away.

• Zip Codes (80401) – The current search volume for these keywords is low, but is consistently growing. These are common in situations when users are just visiting and only have limited data.

• Area Codes (773) -This kind of keyword is similar to the zip code localizations.

• Counties (Jefferson County) – There are some states that prefer county searches to city searches. There can be a high level of identification with the county localizations in more remote areas.

• Airport Codes (DIA) – High converting keywords for business near the airport (e.g. restaurants, hotels, and car rentals).

• Regional Lingo (Bay Area) – The ‘bay area’, ‘twin cities’, ‘triangle’, and ‘loop’, are very specific qualifiers for those particular areas. They are meaningful keywords for locals, and as a result there is little to no national competition.