Quality Score has transformed PPC and continues to play a central role in the success of a PPC campaign. Once upon a time you could buy your way to the top of the search engine using PPC simply by bidding higher than your competitors. With the advent of the “Quality Score,” you can no longer simply plunk down the money and expect to reap the rewards. Just like we eventually had to turn to experts in order to navigate the ever more complicated and time-consuming wold of SEO, PPC requires more and more expert oversight in order to make it worthwhile. So what is a Quality Score,and how can it make or break your PPC Campaign?

Because the subject of Quality Score is an extensive subject, I’ve broken it out into three parts more detailed parts.

• Part 1 – What is a Quality Score?
• Part 2 – How does a Quality Score Work?
• Part 3 – How to Achieve a High Quality Score

Because this is just an overview of what and how Quality Score works, I will continue to post additional information on this topic in the coming months as it is such an important part of creating and managing a successful PPC campaign. Whether you are personally overseeing your campaign or have hired an expert to manage it for you, it is really important to make sure that your campaign is being managed with Quality Score in mind.

For the visually inclined, here is a great video that covers all of the most important aspects about Quality Score.