Now you can show up at the very top of YouTube for any keyword you want. Yes, that’s right! YouTube Pay Per Click advertising is now available. Advertisers can now pay to have their videos appear at the top or on the right hand side of the search results on YouTube. Why do it?

With the explosion of video on the web and how it has revolutionized professional websites, it wasn’t long before professionals wanted to utilize YouTube as an additional source of free traffic to their website. But, even though YouTube is free, how can you get all of that additional traffic if your video is buried under your competitors’ video? Previously you would have had to have thrown your hands up in the air and admit defeat. But now, you can dominate video too. You can place yourself on the front page, at the epicenter of Internet video. How does it work?

Sponsored Videos work the same way as Sponsored Links. You bid on keywords, set daily and monthly budget limits, etc. You only pay when a user clicks to watch your video, and you show up at the top of potentially hundreds of video results. Is it worth it?

Because this newest sensation in Internet marketing is still so new (Sponsored Video debuted on November 12^th, 2008) it is still too early to say whether Sponsored Video will become as beneficial to businesses as Sponsored Links. However, based on what information is available right now, Sponsored Video will most likely become one of the most beneficial ways of marketing on the web.

Check out the following Videos about Sponsored Video:

YouTube “Sponsored Video” Overview

“Sponsored Video” Case Study