Pay-Per-Click accounts are broken down into two levels. These levels provide the structure and organization within an overall client account. The first level within the account is a campaign/s. Within each campaign are one or more ad groups. Each of these levels has their own set of controls and uses.

Basic Structure

Campaigns – Campaigns are used to give structure to the services you want to advertise. Campaigns share the same daily budget, language and location targeting. An account can have multiple campaigns each with different settings, or one single campaign.

Ad groups – An ad group contains one or more ads, which target one set of keywords. You can set a bid, or price for all the keywords in that ad group. You may also set prices for individual keywords within the ad group.

Keywords – The keywords you create for a given ad group are used to target your ads to potential customers. By creating a highly relevant keyword list, you can show your ads to only the most interested users.